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by Bill Stinnett : Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy

ISBN : #0071441883 | Date : 2004-10-29

Description :

PDF-885bb | How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers “just don’t understand our business.” In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand h… Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy


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by Jeremy G. Thorn : Managing for Total Quality (Notes for Managers)

ISBN : #0852908083 | Date : 1991-09-26

Description :

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by Jenni Romaniuk : How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

ISBN : #0195596269 | Date : 2015-11-19

Description :

PDF-5fd44 | Following the success of international bestseller How Brands Grow: What Marketer’s Don’t Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketin… How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands


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by Sharan Jagpal : Marketing Strategy and Uncertainty

ISBN : #0195125738 | Date : 1998-12-31

Description :

PDF-7498b | This first-of-its-kind book develops a rigorous integrated theory of marketing under uncertainty. Cutting across traditional functional boundaries, the author develops behaviorally rich and empirically implementable solutions to fundamental but previously neglected strategic problems including:coordinating marketing policy in a multiperiod framework under uncertaintychoosing optimal policy when th… Marketing Strategy and Uncertainty


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1993 And Beyond: New Strategies for the Enlarged Single Market PDF




by James W. Dudley : 1993 And Beyond: New Strategies for the Enlarged Single Market

ISBN : #0749408405 | Date : 1994-03

Description :

PDF-8abc3 | The author of “1992: Strategies for the Single Market” returns with a new book that examines the implications for companies operating in Europe in the light of the recent EC/EFTA treaty and the creation of a much enlarged single European market in the form of the European Economic Area. Providing an overview of how the Single Market has changed, the text covers key issues such as: researching the … 1993 And Beyond: New Strategies for the Enlarged Single Market


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by Josiane Chriqui Feigon : Smart Sales Manager: The Ultimate Playbook for Building and Running a High-Performance Inside Sales Team

ISBN : #0814437389 | Date : 2013-07-09

Description :

PDF-1782f | Inside sales is overtaking field sales-and driving profits! Businesses now rely on it to generate up to 50% of their revenue. The exploding demand for inside sales leaders means that top reps are being promoted even if they are unprepared for management. Despite their expertise with traditional techniques, many don’t “get” the new world of Sales 2.0. They don’t know how to train their teams in soc… Smart Sales Manager: The Ultimate Playbook for Building and Running a High-Performance Inside Sales Team


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ProduktrBCckrufe Deutschen Automobilindustrie VerstA4ndnisproblematiken Markenkommunikation PDF F4459875f

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by Michael van Venrooy : Produktrückrufe in der deutschen Automobilindustrie: Motivations-, Kommunikations- und Verständnisproblematiken (Markenkommunikation und Beziehungsmarketing) (German Edition)

ISBN : #3658094982 | Date : 2015-04-21

Description :

PDF-f9cf1 | Michael van Venrooy entwickelt ein Faktorenmodell, das die verhaltenswissenschaftlich relevanten Kriterien für eine erfolgreiche und zeitnahe Umsetzung von Produktrückrufen in der deutschen Automobilindustrie in ein verhaltenstheoretisches Modell integriert. Über eine quantitative Analyse realer Rückrufdaten identifiziert der Autor drei Hauptgruppen von Rückrufteilnehmern, deren motivationale… Produktrückrufe in der deutschen Automobilindustrie: Motivations-, Kommunikations- und Verständnisproblematiken (Markenkommunikation und Beziehungsmarketing) (German Edition)


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by E.Jerome MacCarthy : Essentials of Marketing

ISBN : #0072299428 | Date :

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Servicefunktionen Gro9Fhandels Erfolgsfaktoren Weiterentwicklung International PDF Ead85c8ec

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by Sara Samadi : Die Servicefunktionen des Großhandels als Erfolgsfaktoren: Eine empirische Analyse basierend auf einer Weiterentwicklung der Theorie der … and International Marketing) (German Edition)

ISBN : #3834914193 | Date : 2009-01-15

Description :

PDF-0904a | Sara Samadi entwickelt auf Basis des ressourcenbasierten Ansatzes sowie einer Weiterentwicklung der Theorie der Handelsfunktionen ein umfassendes Modell, welches die Wettbewerbsvorteile auf der „supply and demand side“ als zwischen den Großhandelsfunktionen und dem Unternehmenserfolg stehende Konstrukte begreift. … Die Servicefunktionen des Großhandels als Erfolgsfaktoren: Eine empirische Analyse basierend auf einer Weiterentwicklung der Theorie der … and International Marketing) (German Edition)


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by David J. Cichelli : The Sales Growth Imperative: How World Class Sales Organizations Successfully Manage the Four Stages of Growth

ISBN : #0071739033 | Date : 2010-11-17

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PDF-903fe | Can you handle SUCCESS? With business growth come great things―larger market share, increased revenue, happy shareholders. However, sustaining revenue growth is seldom easy. Sales departments must quickly and seamlessly change sales strategies and tactics to grow sales. Unfortunately, sales departments are often ill-equipped to make the right changes at the right time. At long last, a solution… The Sales Growth Imperative: How World Class Sales Organizations Successfully Manage the Four Stages of Growth


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by Thomas A. Stewart : Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight

ISBN : #0062415697 | Date : 2016-11-29

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PDF-a3ac8 | In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up.Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea… Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight


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Managing Brand Equity David Aaker PDF 6a5d20360

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by David A. Aaker : Managing Brand Equity

ISBN : #0029001013 | Date : 1991-09-09

Description :

PDF-fde02 | In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value.The most important assets of any business are intangible: its company name, brands… Managing Brand Equity


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Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program (Marketing/Sales/Advertising & Promotion) PDF




by Arthur Middleton Hughes : Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program (Marketing/Sales/Advertising & Promotion)

ISBN : # | Date : 2011-12-02

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